St. Catharines city council has approved changes to its sign bylaw that will allow more electronic signage at commercial and city-owned properties.

According to a report by St. Catharines Standard, the amendments establish rules for digital signs, including brightness, image display times, transitions between frames, and where signs can be located. Electronic signs must be separated from residential zones by at least 40 m (131.2 ft).

The changes follow a council request in June 2025 to examine how digital signage could be permitted at privately owned plazas and shopping centres. The review was later expanded to include city properties, commercial spaces, and gateway signage.

Per The Standard, the Meridian Centre—the city’s arena—supported the changes, saying digital signs could be used to promote events, provide schedules, and direct visitors around the facility.

“When fans see a compelling event advertised on a vibrant digital display as they travel through the city, it creates a powerful impulse that drives ticket sales,” Meridian Centre regional director of marketing Kay Meilleur wrote to council.

The St. Catharines Downtown Association also backed the changes. The St. Catharines Standard report also stated that the new rules continue to prohibit video signs, animation, motion, flashing lights, and revolving beacons.

The updated bylaw creates a standard framework for electronic signs while restricting their design, operation, and placement.