By Steve Yarbrough
When on an airplane, passengers are asked to pay attention to the pre-flight safety demonstration, which includes the location of the emergency exits—with illuminated pathways showing the way down the aisle. This demonstrates just how important floor-level signage is for safety and wayfinding in public environments, but floor graphics can also be used for stunning interior decor in hotels and restaurants, temporary displays for events, or as incredibly effective advertising methods in exhibition venues and retail spaces.
In fact, retailers are becoming increasingly aware that their potential customers’ attention is being drawn away from the wares on the shelves and towards their phones. A phone is an essential item for many shoppers, whether to compare prices, check a store’s location, download coupons, or find a place to stop for lunch. As a result, messages of all kinds need to be displayed where phone-users can see them—on the ground. Floor decals can also be added to a list of must-have advertising graphics, from exterior signage to point-of-sale (POS) to shelf-edge displays. It is all part of achieving a complete brand identity, delivering a well-rounded shopping experience, and managing the customer’s journey through the door and towards the cash register.
The impact of floor graphics
The way-marking function of floor graphics is also ideal for keeping foot traffic moving in museums, theme parks, hospitals, transport hubs, educational facilities, city centres, and other busy environments. Floor graphics are a common sight at trade shows and exhibitions, too. In most cases, there is plenty of floor space to fill with directional signage as well as sponsors’ logos, brand colours, advertising, social media prompts, and lots more—a mass of information required for a short time.
Indeed, floor decals are becoming a more common and impactful sight as short-term displays or decorations for all types of events. For example, these decals can be used for a school graduation to decorate the venue’s aisles with a graphic that has photos of the graduates in their caps and gowns with an image of a red carpet layered behind it. This image can be printed onto specialist floor media and affixed to the concrete. Using floor graphics in this manner can be an inexpensive way to add a personal touch to any event. In fact, in this example, it can even be cheaper than renting a carpet. Further, the graphics will not leave any marks on the floor when removed.
This type of application can work in a variety of large events where an aisle or clear floor space can benefit from personalization for a one-time occasion.