Montreal-based Astral Out-of-Home, a division of Bell Media, has expanded its out-of-home (OOH) advertising portfolio with the acquisition of Strategic Outdoor, which manages 28 mural spaces in Toronto.
Astral Out-of-Home announced it will deploy 40 digital signs at Toronto Transit Commission (TTC) shelters by December. The network will reportedly be Canada’s first to display advertising campaigns in ‘4K’ ultra-high-definition (UHD) resolution.
The sixth annual Digital Trends Showcase (DTS), which was held at Toronto’s Steam Whistle Brewery on October 7 and 8, showcased a range of digital signage and related ‘engagement scenarios’ by using a single brand, Adidas Golf, and a layout resembling a nine-hole golf course.
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