Turning browsers into buyers with POP and wayfinding signage
March 24, 2022
By Ginny Mumm As all retailers know, reaching consumers with clear and effective signage while they are navigating retail settings is a critical sales tool. As any sign professional will tell you, “clear and effective” is the hard part. However, research has shown point-of-purchase (POP) signs and wayfinding signage that advertises specific items and shows… Continue reading...