When Italian bistro Scaccia decided to set up shop at Toronto Union Station’s brand-new food court, the restaurant expressed its desire for an eye-catching point of purchase (POP) retail sign that would not only make heads turn, but would also support the unique vibe of Canada’s busiest transit hub.
Digitally printed textiles for the retail point-of-purchase (POP) market is one of the top growing trends in the industry. Businesses across North America are quickly adopting these substrate types for in-store display due to rapidly changing seasonal and year-round brand promotion
Groupe Touchette, one of the largest Canadian-owned distributors of automobile tires, has installed iGotcha Media point-of-purchase (POP) digital signage stands at nine Nissan/Infiniti dealerships across Canada to promote sales.
Out-of-home (OOH) advertising can intercept consumers near or at the point of purchase (POP) better than any other ad medium, according to a new study released by the Outdoor Advertising Association of America (OAAA).
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