New research from the University of Waterloo highlights the prominence of kid-focused marketing displays for unhealthy food and beverages across Canada, as well as how the efficacy of their advertising techniques has affected children’s health.
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Media Resources Inc., an Oakville, Ont.-based sign shop has announced the acquisition of an in-store retail signage and display solutions provider headquartered in Mississauga, Ont.
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Sydney Stone, Canada’s exclusive Valiani Omnia dealer, has announced the equipment’s first North American installation at Toronto-based printing company Flash Reproductions.
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When Italian bistro Scaccia decided to set up shop at Toronto Union Station’s brand-new food court, the restaurant expressed its desire for an eye-catching point of purchase (POP) retail sign that would not only make heads turn, but would also support the unique vibe of Canada’s busiest transit hub.
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Digitally printed textiles for the retail point-of-purchase (POP) market is one of the top growing trends in the industry. Businesses across North America are quickly adopting these substrate types for in-store display due to rapidly changing seasonal and year-round brand promotion
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Groupe Touchette, one of the largest Canadian-owned distributors of automobile tires, has installed iGotcha Media point-of-purchase (POP) digital signage stands at nine Nissan/Infiniti dealerships across Canada to promote sales.
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Out-of-home (OOH) advertising can intercept consumers near or at the point of purchase (POP) better than any other ad medium, according to a new study released by the Outdoor Advertising Association of America (OAAA).
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