Global out-of-home (OOH) association Federation European Publicité Exterieur (FEPE) has named the judges for its fifth annual awards program, which recognizes outstanding international OOH projects and professionals.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
The most important goal when designing trade show booths, pop-up stores and product ‘activation’ events is to capture attention and attract walk-up visitors. Marketers spend months and dedicate significant budgets to planning these display structures. One trend that is assisting their efforts is the availability of versatile, outdoor-durable modular structures.
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