Tag: Out-of-Home Advertising

A green glow-up on the Gardiner

June 24, 2025

Read how Media Resources and Astral combine smart tech and sharp design to redefine urban billboards, cut light pollution, and light up the skyline.

Broadsign unveils AI-powered ad review tool for OOH industry

February 6, 2025

Broadsign has introduced an AI-powered tool to automate ad categorization and approval in its out-of-home (OOH) platform, reducing manual review time for media owners handling programmatic bids.

PATTISON Outdoor extends deadline for DEI-focused media grant

January 24, 2025

PATTISON Outdoor has extended the application deadline for its $1 million Elevating Voices Media Grant, supporting marginalized communities with out-of-home (OOH) advertising opportunities across Canada.

DPAA puts DOOH in focus with November Retail Media Month

November 6, 2024

DPAA has officially designated November as Retail Media Month, spotlighting the growing role of Digital Out of Home (DOOH) advertising. The initiative includes webinars, resources, and events focused on in-store retail networks.

Brewing a fresh brand image with pDOOH

November 6, 2024

Explore how programmatic digital out-of-home (pDOOH) advertising was leveraged to boost awareness for Mike’s Hard Tea in two Canadian cities. Learn about what went into a campaign that drove a 119 per cent lift in positive brand image by targeting key stores with timely offers.

1 2 3 … 6 More Stories

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Tag: Out-of-Home Advertising

PATTISON Outdoor launches ‘Digital Twins’ to transform OOH planning

A green glow-up on the Gardiner

Broadsign unveils AI-powered ad review tool for OOH industry

PATTISON Outdoor extends deadline for DEI-focused media grant

DPAA puts DOOH in focus with November Retail Media Month

Brewing a fresh brand image with pDOOH

2023 HP LATEX 630 PRINT & CUT PLUS

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Tag: Out-of-Home Advertising

PATTISON Outdoor launches ‘Digital Twins’ to transform OOH planning

A green glow-up on the Gardiner

Broadsign unveils AI-powered ad review tool for OOH industry

PATTISON Outdoor extends deadline for DEI-focused media grant

DPAA puts DOOH in focus with November Retail Media Month

Brewing a fresh brand image with pDOOH

2023 HP LATEX 630 PRINT & CUT PLUS

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