Celebrations of Montreal’s 375th anniversary are well underway with the recent launch of several new and ongoing events incorporating digital projections, banners and other types of graphics and signage.
Astral Out of Home is deploying 50 new backlit digital posters in Montreal’s subway system, bringing the total number of faces in its digital underground network—which already reached three stations—to 99.
A ‘flying billboard’ over Toronto recently launched a tongue-in-cheek campaign promoting Montreal as a tourist destination by highlighting the city’s 375th anniversary celebrations, which will take place throughout 2017.
Out-of-home (OOH) advertising firm Outfront Media Canada has been awarded a long-term contract with the city of Saint-Jérôme, Que., a northern suburb of Montreal, where it will place and operate both static and digital signage.
The fourth edition of the Mural international public art festival, which will be held from June 9 to 19 on and around Montreal’s St-Laurent Boulevard, will feature 20 new murals from the Quartier des Spectacles to Mile End.
Mirada Media, based in Saint-Laurent, Que., is providing digital menu boards and associated software for the newest Java U café-bistro in Montreal, which opened in May and is reportedly the first ‘milk bar’ anywhere in Canada.
Out-of-home (OOH) advertising firm Clear Channel Outdoor Canada has expanded the sales team at its Toronto and Montreal offices with three new hires: Annalicia Iker, Martha Chomyn and Caroline Letellier.
Astral Out of Home, a division of Bell Media, is deploying Réseau AMT Digital Terminus, a new digital signage network at three Agence Métropolitaine de Transport (AMT) stations in and near Montreal: Centre-Ville, Longueuil and Lucien-L’Allier.
Creating a new sales structure, Montreal-based out-of-home (OOH) advertising firm Zoom Media Canada has promoted Nathalie Mignault to sales director for Montreal and Line Delisle to coaching and training director for the province of Quebec.