By Peter Saunders Signature Sign & Image recently designed, fabricated and installed a new dimensional sign that welcomes visitors to its hometown of Niagara Falls, Ont., as they arrive from the U.S. over the Rainbow Bridge border crossing. Inspired by vintage postcards, it adds a touch of bright colour to the side of Highway 420…
Interactive video walls can be an effective tool for creating engaging brand experiences for a specific audience. They can also entail high costs. With this in mind, it is important first to understand the ins and outs of the technology and then to develop a strategy for deployment that will ensure the customer enjoys a healthy return on investment (ROI).
Vans and trucks equipped with aerial work platforms or ladders for outdoor sign installations range in length, height, capacity, reach and material handling options. As such, a sign shop’s choice of model—or reliance on non-vehicular installation systems, such as scissor lifts—will depend on its specific needs in the field.
With the harsh weather of the winter months approaching, many signmakers and their customers wonder if their vehicle wraps will be able to survive the season. The answer is a question of not only effective installation, but also ongoing care.
The year ahead will likely be marked by some of the biggest changes the digital signage industry has seen, which will be driven by three key elements: customer-centric communications, the convergence of engagement platforms and the success of ‘owned media.’
Flush mounting is the most common installation method for illuminated channel letter signs, but there are also two other possibilities; the signs may be mounted to either a raceway or a wireway. It is important to understand the fundamental differences between these two methods.
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