Today’s wide-format digital print service providers (PSPs) have an increased number of opportunities to broaden their offerings and increase revenue. To do so, however, they must contend with an increasingly crowded marketplace and fierce competition.
The digital signage software market was valued at nearly US$4.5 billion in 2016 and is expected to more than double within a seven-year period, topping US$9 billion by 2023, according to MarketsandMarkets.
The global outdoor advertising market reached a value of around US$37.7 billion in 2016, according to Research and Markets, having experienced a compound annual growth rate (CAGR) of approximately 5.4 per cent since 2009.
Marginal growth in the global market for printed signage will be driven by increased competition in the retail sector and the continued adoption of inkjet technology, according to Smithers Pira, a market research firm focused on print, paper and packaging supply chains.
The global out-of-home (OOH) advertising market is projected to experience a compound annual growth rate (CAGR) of five per cent and will be worth nearly US$45.5 billion by 2021, according a new study by technology research and advisory firm Technavio.
Global out-of-home (OOH) advertising revenues increased by an estimated 6.2 per cent in 2016 to more than $49 billion U.S., representing the fastest rate of growth in nine years, according to new data from market research firm PQ Media.
The value of the global digital signage market will top $23 billion U.S. by 2023, according to a new research report from Global Market Insights, with growth driven by the continuing emergence of the ‘Internet of Things’ (IoT).
Digital textile printing is one of the most significant market opportunities for related supply sectors as it is seeing double-digit growth, according to the latest data from Smithers Pira, a market research, consulting and testing firm.
The global digital signage industry will enjoy a compound annual growth rate (CAGR) of more than five per cent from 2016 through 2020, at which point it will exceed $14 billion U.S., according to analysts for market research firm Technavio.
After a disappointing start to 2016, the signmaking, graphics and visual communications industry is now showing signs of growth that should continue in 2017, according to the International Sign Association’s (ISA’s) latest quarterly economic report.