Tag Archives: Connectivity

OOH Advertising: Competing in a connected world

In 2016, online media accounted for 47 per cent of all Canadian advertising revenues. Most other paid media have experienced a decline in their ad revenues due to the overall shift toward online spending. One notable exception, however, is out-of-home (OOH) advertising, which has continued to experience at least modest growth year-over-year.

+ Read More

Digital Signage: Seven common pitfalls to avoid

The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.

+ Read More

Digital Signage: Best practices for deployments

Finding success in the rapidly growing medium of digital signage is a little bit like skydiving: while it may be a fun, exhilarating experience with a lot of really cool-looking gear, if one were to begin without a plan, some training, some testing of that gear and a predefined target, the outcome could be disastrous.

+ Read More

Digital Signage: Connectivity for content delivery

Connectivity is the ‘unsung hero’ of digital signage, enabling what many assume are the inherent benefits of the medium, delivering the right message at the right time, in the right location, to the right audience. On-screen content, media delivery, file forwarding and system monitoring all depend on taking a reliable, scalable and cost-effective approach to connectivity.

+ Read More