Stratacache centralizes Asia-Pacific operations in Singapore

The new office will allow Stratacache to centralize its operations and provide sales, marketing, development, services, and customer support in the Asia-Pacific region.

The new office will allow Stratacache to centralize its operations and provide sales, marketing, development, services, and customer support in the Asia-Pacific region.

Digital signage hardware, software, and network service provider Stratacache has announced the decision to open its new regional headquarters in Singapore for leading Asia-Pacific operations across its marketing technology companies, including Scala.

The new 288 m2 (3100 sf) office will allow the company to centralize its operations and provide sales, marketing, development, services, and customer support in the region.

Manish Kumar, the company’s managing director and senior vice-president of Asia-Pacific operations, will be leading regional offices and overseeing their growth. The company has undergone a staff increase to support corporate growth globally, including the acquisition and rebranding of an all-in-one intelligent computing and tablet device company, Scala China.

“Scala has built significant brand recognition as the flagship digital signage platform in the region, and there is potential for growth in 2019—by providing our clients in Asia-Pacific with intelligent marketing technology solutions found across the Stratacache family,” said the company’s CEO Chris Riegel. “By moving the regional centre of gravity to Singapore, we are streamlining operations and ensuring we serve customers better.”

He further added, “The Stratacache family of companies globally had a profitable year. Manish and the team have orchestrated a tremendous turnaround in India and throughout Asia-Pacific, starting with services and solutions to the Scala client base. Being able to leverage technology and expertise across the brand will drive growth and the region’s digital signage and marketing technology adoption.

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