Cadillac Fairview (CF) has combined two adjacent outdoor screens at the Toronto Eaton Centre (TEC) to create a single, 785-m2 (8,454-sf) digital out-of-home (DOOH) advertising space, managed by Branded Cities Canada.
Clear Channel Outdoor Canada (CCOC), Branded Cities’ predecessor, launched the two 27.4 x 13.7-m (90 x 45-ft) ‘digital tower’ screens in September 2016. With CF’s addition of a bullnose to unify them, the tower is now Canada’s largest single digital display.
In fact, it is 45 per cent bigger than the second-largest, a 540-m2 (5,820-sf) screen on the nearby Atrium on Bay (AOB) media tower. Both face Toronto’s bustling Yonge-Dundas Square, which sees 146,000 daily visitors.