PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America.
Maxson is a known and respected part of the audio/video (AV) community, bringing more than 17 years of B2B marketing experience to the North American team.
Based in Orlando, and reporting directly to PPDS marketing director Ron Cottaar, Maxson will be responsible for strategizing, coordinating, and executing all PPDS marketing communications, channel, and trade events in North America.
Maxson’s key objectives include increasing brand and product visibility for its entire range of Philips professional TVs, interactive displays, direct view LED, and digital signage solutions across all core markets, including hospitality, retail, food and beverage, education, healthcare, and corporate.
“I’m delighted to have joined PPDS as the new senior marketing manager for North America and am truly excited about the incredible opportunities that lay ahead,” said Maxson. “2021 was a defining year for the business, with the launch of a new brand identity, the announcements of highly innovative and often game-changing new products, plus the entry into new markets. With these existing solutions, backed by an enviable roadmap for 2022, there has never been a more exciting time for the company, and I’m thrilled to be a part of it.”