Mednow, a Toronto-based digital pharmacy, has launched its first national campaign to build awareness to switch from more traditional, brick-and-mortar businesses to digital pharmacies.
The Mednow campaign is taking place on TV, airing on CBC, CTV, HGTV and CP24. OOH, including billboards throughout the GTA and transit ads on Toronto’s Yonge-University subway line, showcase busy professionals, moms, seniors, and caregivers who avail themselves of Mednow’s services.
According to a news report from strategyonline.ca, Ipsos data confirms that Canadians worry about consulting with a pharmacist, costs, and the reliability of delivery from digital pharmacies. Further research by the company has confirmed the concept is “still new” for Canadians, and the brick-and-mortar experience has “been accepted as normal,” said Leo Tamburri, CD for Mednow. “Our goal with this campaign is to show that there’s a better way.”
“This holistic campaign is designed to drive awareness, to invite more people to experience the joy of never having to run to the pharmacy again,” said Sean Hurley, COO for the company.