Marketing manager returns to signmaking software

Signmaking software developer SA International (SAi) has appointed Annette Plummer director of marketing for North America. She will support the company’s dealer network and be responsible for expanding brand awareness across the continent.

Plummer rejoins SAi, having previously managed marketing activities for its EnRoute computer-aided design/manufacturing (CAD/CAM) software, helped develop its website and contributed to the launch of its International Sign & Printmakers Guild (ISPG).

“Annette was integral to promoting EnRoute and expanding our uptake within key sectors,” says Mark Blundell, CEO of SAi. “We are delighted to welcome her back to the company to drive our strategic marketing program.”

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