LG Electronics (LG) president and chief technology officer, I.P. Park, has unveiled the framework for artificial intelligence (AI) development.
The conceptual framework—Levels of AI Experience: the Future of AI and the Human Experience—aligns with the LG ThinQ brand and its vision to transform the daily experience by connecting all aspects of people’s lives with intelligent touchpoints. This far-reaching plan creates a clear roadmap for AI with a cohesive system comprising of products and services.
Speaking at the Mandalay Bay Convention Center in Las Vegas, Nev., Park explained that amidst ideas and concepts, it is important to share a structured plan for the development of AI across the industry so they may create a meaningful impact on the lives of customers. Park was joined onstage by Jean-François Gagné, co-founder and CEO of Element AI, the Montreal-based company that built its reputation on effective AI implementation.
Together, they discussed how the concept was developed. They also explained four levels of AI experience (AIX), efficiency, personalization, reasoning, and exploration—which are anchored in significant jumps in technical capability and its application. Efficiency, the first level, is where specific device and system functions can be automated through simple commands.
Personalization focuses on pattern teaching to optimize and customize device functions. Gagné explained that AI-powered devices and services at this stage can accumulate data from interactions with the environment and users, recognize arrangements, and use them to improve their ability to effectively perform tasks and simplify user interactions.
By perceiving the cause of certain patterns and behaviours, AI can better predict and promote positive outcomes for users. Exploration will use a concept called experimental learning, where AI-enabled systems will develop new capabilities through forming and testing hypotheses to uncover new inferences.
“It is our responsibility to consider the importance of the human experience while pushing the boundaries of AI research and development,” said Gagné. “With LG Electronics we hope this work helps to set standards and principles that guide AI practitioners to consider a people-centric approach when building the future.”