Due to the ongoing COVID-19 pandemic, the International Sign Association (ISA) has decided to cancel ISA International Sign Expo 2020, which had earlier been rescheduled for August 22–25.
The official press release from the association reads: “When ISA made the decision to postpone the scheduled spring event, we did so at a time when information was changing rapidly. We believed the impact of ‘flattening the curve’ would result in a return to normalcy and safety much more quickly than it has. This was not an easy decision, but the ISA board has chosen to cancel the event due to COVID-19. ISA knows many stakeholders are involved in making ISA International Sign Expo a ‘must-attend’ event each year, and we want to thank everyone for their time and support.”
The association has now shifted its focus to make the 2021 show in Las Vegas, Nev., a success.
To hear more from ISA president and CEO Lori Anderson, click here.