By Jeff Muto
An exciting new chapter is unfolding in the digital display industry when it comes to delivering communication solutions.
For enterprise customers, the focus is on deploying interactive collaboration to a workforce that is hybrid, flexible, and more distributed than ever before. For commercial organizations in sectors such as retail, tourism, hospitality, transportation, and healthcare, the acceleration of digital transformation and lifting of pandemic-era restrictions has given rise to demand for digital displays that are easy to deploy and manage, with a low cost of ownership. In the education space, the priority is to optimize the digital classroom, support teacher training, and create future-proof distance learning models.
The common thread running across the digital display industry is universal demand for affordable visual solutions that can be deployed with out-of-the-box simplicity, seamless IT integration, and easy maintenance.
For savvy sign shop owners, such as our partner, SignCast Media, a full-service digital signage company based in Toronto, providing customers with value-added services, including dynamic content management, has been key to capturing growth markets. Owner and manager Sam Hanna says easy-to-deploy display solutions that help customers manage and distribute critical information in real-time, such as new pricing or contact information, reduces errors, and maximizes efficiencies. The display technology available today is helping make digital content distribution easier and more centralized for his customers.
“If done correctly, digital signage can increase your sales. With the right display technology, you can support dynamic content distribution across the board,” adds Hanna.
The good news for our partners and the industry is the market is expanding. According to AVIXA, the digital signage market is positioned for strong revenue growth this year with a forecast of US$35 billion, increasing to $44.7 billion in 2026—making it one of the largest solution areas in the pro AV industry. ¹
Today’s digital signage solutions encompass a variety of different technologies, features, and price points designed for a wide range of visual applications. From video walls with 4K ultra high-definition (HD) resolutions, wide viewing angles, and multimedia performance, to interactive self-serve kiosks for up-close messaging in busy, high-traffic areas, to all-in-one direct view LED displays featuring full HD resolution and screen sizes up to 5486 mm (216 in.), there is no shortage of choice when it comes to delivering high-impact messaging.