Fresh OOH campaign welcomes spring

joefreshCanadian fashion retailer Joe Fresh recently used Astral Out of Home’s and Quebecor’s interactive transit shelter posters in Toronto and Montreal, respectively, to promote its new spring collections for women, men and children.

Each shelter’s digital signage presented a video showcasing the fashion lines, then provided interactive access for browsing specific items in Joe Fresh’s catalogue. Commuters could also enter their e-mail addresses on-screen to receive special coupons for in-store use.

Astral’s shelters in Toronto were also customized with spring flower graphics. The campaign also extended to traditional ‘static’ shelters, without the interactive content.

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