Technology solutions
The opportunities for digital signage functionality are limitless. The medium can be used to generate revenue through advertising, provide wayfinding and personalized guest service, provide corporate information for employees and more. A constant stream of fresh content can achieve high-quality communications.

To avoid being overwhelmed by all of the associated decisions, it is important first to determine what needs to be communicated, to whom and where. As these questions are answered and educated recommendations are made to customers, it is not digital signage, but rather sign shops, that become the technology solution.

Brian McClimans is vice-president (VP) of global business development for Peerless-AV, which supplies mounting hardware, kiosks, displays, cabling and power management accessories for digital signage, and a member of the Digital Signage Federation’s (DSF’s) board of directors. A frequent speaker at industry conferences like the Digital Signage Expo (DSE) and InfoComm, he will present a free workshop about choosing digital signage products on September 30 at CorpComm Expo in Atlanta, Ga. For more information, visit www.peerless-av.com and www.corpcommexpo.com.