The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.
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Digital signage can be found almost everywhere today. According to research by ElectroniCast Consultants, the value of the worldwide digital signage display market—including all associated hardware, software and application-specific services—reached US$17.6 billion in 2016.
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Digital signage is growing in tandem with technological advances and changes in communication styles and processes. For those new to the medium, however, decision-making can prove quite overwhelming.
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Over the past few years, the light-emitting diode (LED) digital signage sector has seen vast change. Fundamental shifts
in LEDs, software and hardware have forced manufacturers to adapt quickly, particularly in the face of innovations in competitive technologies.
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Typically, when someone thinks about reducing costs within a business or operation, the first options that come to mind are reducing capital costs or cutting back on labour. While these actions may initially bear some savings, they can also lead to unforeseen negative issues.
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