Global Solutions dentsu International president, Jeff Greenspoon, will deliver the keynote address at the World Out of Home Organization Global Congress in Toronto. The event runs from May 25-27. Greenspoon’s theme is “Accelerating Growth in The Digital Economy.”
Greenspoon will explore the key challenges brands and media owners face in navigating increased competition, information overload, and rapidly changing consumer behaviour. He will discuss five future-proofed themes which empower modern brands to better attract, grow, and retain their customers in 2022 and beyond, and how these trends help highlight the massive opportunity for innovation and growth in the out-of-home (OOH) market.
“As an industry it is vital that out of home looks forward into a future that is challenging but also full of opportunities. There is no better guide to this new world than Jeff Greenspoon, a dynamic entrepreneur who combines unrivalled digital knowledge with a deep understanding of media and the particular role of Out of Home,” said WOO president Tom Goddard.
Over the coming weeks, more details of the international speaker program will be released.