Cineplex Digital Media (CDM) has been selected to manage and enhance AMC’s digital network at approximately 630 locations in the U.S.
This includes box office, theatre menu boards, and other ancillary signage. As part of the partnership, CDM will deploy its Flex Experience Platform throughout AMC’s domestic theatre circuit, which will provide AMC with access to advanced playback features as well as maximum flexibility and control.
To date, CDM has launched the Flex program at dozens of AMC locations.
“CDM has a deep, first-hand understanding of the exhibition and foodservice industries and we are thrilled to have been selected to bring our expertise to this countrywide deployment,” said CDM’s executive vice-president and general manager, Fab Stanghieri. “We look forward to expanding our relationship with AMC and working together to deliver comprehensive, versatile, and data-driven solutions that not only drive value for the company but amplify the movie-going experience for its guests countrywide.”