Cineplex Media and Dairy Farmers of Canada (DFC) has announced a year-long partnership to promote real butter popcorn topping to movie-goers using signage.
In an effort to support dairy farmers and products made with 100 per cent Canadian dairy, DFC’s Blue Cow logo will be featured prominently in 60 major Cineplex theatres through a full-suite of advertising and branding vehicles including profile in the Cineplex Pre-Show, point-of-sale (POS) decals, butter dispenser signage, lobby digital screens, and full page ads in Cineplex Magazine.
Cineplex’s vice-president Robert Brown adds: “Cineplex is famous for its popcorn and our real Canadian butter option so this partnership makes perfect sense for us and Dairy Farmers of Canada,” said Cineplex Media’s vice-president Robert Brown. “We really are a one-stop shop for a variety of engaging advertising opportunities that are very effective on their own, but even better when combined.”
The partnership will run until June 2020.