Posters

OOH mecca changes hands

August 27, 2012

Titan Canada has taken over management of the extensive array of multimedia out-of-home (OOH) advertising at 10 Dundas Street East, a high-visibility multipurpose complex overlooking Toronto’s Yonge-Dundas Square. Formerly known as Metropolis and Toronto Life Square (see Sign Media Canada, April 2008, page 24), the building features a 223-m2 (2,400-sf) curved light-emitting diode (LED) video… Continue reading...

Newad enters New City Gas

July 23, 2012

Montreal-based out-of-home (OOH) advertising firm Newad has signed an exclusive agreement to manage indoor ads at New City Gas, a recently renovated historic facility in the city’s Griffintown district. The building opened in late May with a series of...

Passersby drink in ‘stunt board’ for Ontario wines

July 9, 2012

An actual glass of wine was recently placed within a downtown Toronto transit shelter ad on behalf of the Wine Council of Ontario, illustrating the poster’s printed slogan, “So close you can taste it.” The out-of-home (OOH) ad installation...

ROM augments reality for dinosaur exhibit

July 9, 2012

Toronto’s Royal Ontario Museum (ROM) is using augmented reality (AR) technology with a variety of signage to promote and present its newest exhibition, Ultimate Dinosaurs: Giants of Gondwana. The free ROM Ultimate Dinosaurs app, developed for Apple’s iPhone and...

Carte Blanche winners revealed

June 25, 2012

Montreal-based Astral Out-of-Home has announced the winning project in the English section of its annual Carte Blanche for Creatives contest, which encourages the design of out-of-home (OOH) ads without a brief or any restrictions.

Place-based ads move to third-party measurement

May 28, 2012

Montreal-based Zoom Media, which places out-of-home (OOH) advertising posters in Canadian restaurants, bars, fitness centres, colleges and universities, is now working with the Nielsen agency to better measure the performance of its network.

OMAC reveals top OOH campaigns

May 28, 2012

The Out-of-Home Marketing Association of Canada (OMAC) has unveiled the most popular out-of-home (OOH) campaigns from around the world, based on feedback the organization received from visitors to a dedicated Facebook page. Compared to the previous year, more than...

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Posters

OOH mecca changes hands

Newad enters New City Gas

Passersby drink in ‘stunt board’ for Ontario wines

ROM augments reality for dinosaur exhibit

Carte Blanche winners revealed

Place-based ads move to third-party measurement

OMAC reveals top OOH campaigns

Graphtec 48" plotter

Popular Articles

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Posters

OOH mecca changes hands

Newad enters New City Gas

Passersby drink in ‘stunt board’ for Ontario wines

ROM augments reality for dinosaur exhibit

Carte Blanche winners revealed

Place-based ads move to third-party measurement

OMAC reveals top OOH campaigns

Graphtec 48" plotter

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