ROM augments reality for dinosaur exhibit


Image courtesy Rob Wyse, Astral Out-of-Home

Ultimate Dinosaurs: Giants from Gondwana

Photo ©ROM

Toronto’s Royal Ontario Museum (ROM) is using augmented reality (AR) technology with a variety of signage to promote and present its newest exhibition, Ultimate Dinosaurs: Giants of Gondwana.

The free ROM Ultimate Dinosaurs app, developed for Apple’s iPhone and iPad, layers special AR content over real-world environments, adding three-dimensional (3-D) visuals to transit shelter ads (simulation pictured) across the Greater Toronto Area (GTA) and within the exhibition itself. Visitors can either download the app to their own device and bring it to the museum or use one of the iPads provided at the exhibition.

Toronto-based production studio Meld Media worked with the ROM to incorporate all of the show’s interactive facets, including gesture-reactive digital murals depicting dinosaurs’ habitats. Using Microsoft’s Kinect system, these wall displays change appearance as visitors approach them.

Ultimate Dinosaurs made its world premiere at the ROM on June 23. It will run for a limited time before touring internationally.

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