Out-of-Home (OOH) Advertising

Digital Signage: Evolution of the ad-based network

April 4, 2013

It is a time of tremendous growth in the digital out-of-home (DOOH) advertising sector. The scope of digital signage network placements keeps expanding to new horizons. Marketers and agencies have realized dynamic place-based advertising is now well-established, achieving solid results and offering significant new opportunities.

Puck drops on Boston Pizza OOH network

March 27, 2013

Shortly after the delayed start of the current National Hockey League (NHL) season, Montreal-based Zoom Media announced a new out-of-home (OOH) advertising partnership with Boston Pizza restaurants across Quebec, hoping to reach fans on game nights. Boston Pizza entered...

New digital billboards installed in Vancouver

March 13, 2013

Pattison Outdoor has added three dynamic billboards to high-profile Vancouver sites, bringing the out-of-home (OOH) advertising firm’s overall inventory of digital boards across Canada to 150. Two of the new ‘spectaculars’ have been installed along key downtown arteries near...

Study shows OOH advertising drives action

February 28, 2013

More than half of Canadian adults are driven to take action after seeing out-of-home (OOH) advertising, according to the results of a new survey by Toronto-based marketing and social research firm TNS Canada. Conducted on behalf of the Out-of-Home...

Fitness club OOH campaign sweats the details

February 27, 2013

Procter & Gamble (P&G) recently teamed up with Canadian out-of-home (OOH) advertising firm Zoom Media for a campaign encouraging fitness club members to test Tide plus Febreze Sport right after their workout. Participants in select venues across Zoom’s fitness...

Ottawa launches new transit ad formats

February 21, 2013

Pattison Outdoor Advertising has renewed its transit ad contract with Ottawa-Carleton Transportation (OC Transpo) for a further 10 years. The new deal will include the introduction of ‘next vehicle arrival system’ digital displays at Ottawa’s Transitway stations.

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Out-of-Home (OOH) Advertising

Digital signs proposed for Toronto transit shelters

Digital Signage: Evolution of the ad-based network

Puck drops on Boston Pizza OOH network

New digital billboards installed in Vancouver

Study shows OOH advertising drives action

Fitness club OOH campaign sweats the details

Ottawa launches new transit ad formats

Heavy Duty Electric Stapler-OPEN BOX-Not used

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

Digital signs proposed for Toronto transit shelters

Digital Signage: Evolution of the ad-based network

Puck drops on Boston Pizza OOH network

New digital billboards installed in Vancouver

Study shows OOH advertising drives action

Fitness club OOH campaign sweats the details

Ottawa launches new transit ad formats

Heavy Duty Electric Stapler-OPEN BOX-Not used

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Popular Articles

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