Out-of-Home (OOH) Advertising

OOH ads exert strong influence on Canadian shoppers

July 4, 2013

Out-of-home (OOH) advertising remains one of the top three forms of media in terms of influencing Canadian consumers, according to a new survey conducted by Toronto-based BrandSpark International.

Billboards go for a curve

June 20, 2013

Ogilvy Paris recently used out-of-home (OOH) advertising formats in new ways, curving their printed substrates to help make life easier for city dwellers, as part of IBM’s ‘People for Smarter Cities’ campaign. Each ‘smart’ outdoor ad featured IBM’s logo,...

Mobile devices increase OOH engagement with Canadians

June 13, 2013

New research finds a significant percentage of mobile phone subscribers in Canada have used their devices to interact with out-of-home (OOH) advertisements. The study’s findings will help marketers identify opportunities for further integration of their mobile and OOH campaigns....

Letters to Canadian cities tweeted on digital billboards

June 10, 2013

Pattison Onestop and Spacing Magazine recently launched Dear City Canada, a public-art project that will display tweets on out-of-home (OOH) advertising screens and digital billboards across the country throughout June, July and August.

Canada brings home silver at Obie Awards

June 6, 2013

Two Canadian advertising agencies were among the winners when the Outdoor Advertising Association of America (OAAA) handed out its 71st annual Obie awards on May 21, honouring the best in out-of-home (OOH) campaigns, including signage and other applications.

Lower prices, larger market predicted for LEDs in signage

May 16, 2013

The global market consumption of packaged light-emitting diodes (LEDs) for signage and professional displays will continue to increase in value, according to the latest forecast by ElectroniCast Consultants, with rising quantities largely offset by declining average prices.

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Out-of-Home (OOH) Advertising

Art showcased through OOH network

OOH ads exert strong influence on Canadian shoppers

Billboards go for a curve

Mobile devices increase OOH engagement with Canadians

Letters to Canadian cities tweeted on digital billboards

Canada brings home silver at Obie Awards

Lower prices, larger market predicted for LEDs in signage

Titan-165 Laminator

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

Art showcased through OOH network

OOH ads exert strong influence on Canadian shoppers

Billboards go for a curve

Mobile devices increase OOH engagement with Canadians

Letters to Canadian cities tweeted on digital billboards

Canada brings home silver at Obie Awards

Lower prices, larger market predicted for LEDs in signage

Titan-165 Laminator

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