Out-of-Home (OOH) Advertising

H&M graphics dominate Montreal station

November 21, 2013

In August, fashion retailer H&M launched a ‘station domination’ out-of-home (OOH) advertising campaign at Montreal’s Jean-Drapeau Station to support the annual Osheaga Music and Arts Festival. The store chain partnered with Pattison Outdoor Advertising and Cogeco Metromedia to set up small and large posters, wall murals and window decals throughout the subway station, such that… Continue reading...

Toy display walls pop up for shoppers on the go

November 20, 2013

Mattel Canada and Walmart have installed pop-up ‘virtual toy store’ displays in Vancouver, the Greater Toronto Area (GTA) and Montreal, where transit commuters can purchase gifts for the holiday season.

Printed graphics competition returns to inspire ideas

November 12, 2013

Inca Digital, which manufactures flatbed inkjet printers, has launched the third edition of the Inca Digital Excellence Awards (IDEAs), which celebrate the creativity and ingenuity of work produced by its customers around the world. Submissions for the 2014 IDEAs...

Smart phone as sign? Newad zooms in on Nokia

November 7, 2013

Montreal-based out-of-home (OOH) advertising firm Newad has installed giant replicas of the Nokia Lumia 1020 smart phone across its restaurant, bar and campus networks in Vancouver and Montreal. Created in collaboration with ad agency MO:PR, the indoor ads are...

Zoom Media wins three awards in OOH Showdown

October 25, 2013

Montreal-based out-of-home (OOH) advertising firm Zoom Media won three awards at the AdClub OOH Showdown in Toronto on October 3, honouring its recent campaigns for the Quebec Subaru Dealers’ Association and the Yellow Pages Group. The Subaru marketing domination...

Art by Toronto youths showcased on subway platforms

October 16, 2013

Pattison Outdoor, which sells out-of-home (OOH) advertising throughout the Toronto Transit Commission’s (TTC’s) subway system, is currently showcasing posters on select platforms hand-painted by children and youth.

Casino augments reality with Toronto billboard

September 23, 2013

Fallsview Casino Resort in Niagara Falls, Ont., unveiled an interactive billboard in June near Toronto’s Yonge-Dundas Square, offering an ‘augmented reality’ (AR) experience for street-level passersby.

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Out-of-Home (OOH) Advertising

H&M graphics dominate Montreal station

Toy display walls pop up for shoppers on the go

Printed graphics competition returns to inspire ideas

Smart phone as sign? Newad zooms in on Nokia

Zoom Media wins three awards in OOH Showdown

Art by Toronto youths showcased on subway platforms

Casino augments reality with Toronto billboard

2014 Freightliner M2-106 + Elliott L60R Crane

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

H&M graphics dominate Montreal station

Toy display walls pop up for shoppers on the go

Printed graphics competition returns to inspire ideas

Smart phone as sign? Newad zooms in on Nokia

Zoom Media wins three awards in OOH Showdown

Art by Toronto youths showcased on subway platforms

Casino augments reality with Toronto billboard

2014 Freightliner M2-106 + Elliott L60R Crane

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Popular Articles

Read the Latest Issue