Out-of-Home (OOH) Advertising

Dufferin Mall screens ask if you’d like fries with that phone

July 10, 2014

Advertising agency Cossette recently unveiled a McDonald’s Canada game that connected smartphone users to interactive digital screens in Toronto’s Dufferin Mall to win a coupon for free medium fries.

Canada’s largest outdoor LED billboard joins Toronto’s Yonge-Dundas Square

July 8, 2014

In late June, during the annual North by Northeast (NXNE) music, arts and interactive media festival, Samsung Canada unveiled a 30 x 18-m (97 x 60-ft) light-emitting diode (LED) billboard—reportedly the nation’s largest—in downtown Toronto.

Fort McMurray Airport expands with OOH advertising

June 27, 2014

Pattison Outdoor Advertising has been named the official out-of-home (OOH) ad supplier to Fort McMurray International Airport in Wood Buffalo, Alta., which is reportedly Canada’s fastest-growing airport.

Dear City Canada returns to digital signs this summer

June 20, 2014

Pattison Outdoor Advertising and Spacing magazine are presenting the second annual Dear City Canada public art project, which shares Canadians’ tweets of urban pride on digital billboards and signs across the country.

OOH and mobile ad integration drives consumer action

June 18, 2014

The Out-of-Home Marketing Association of Canada (OMAC) has shared new findings from ComScore’s MobiLens audience analytics study that show many mobile device users take action after seeing out-of-home (OOH) ads.

Opa! goes big with first national OOH campaign

June 13, 2014

Light poles decorated as 3.7-m (12-ft) long souvlaki skewers are among the oversized components in Canadian restaurant chain Opa! of Greece’s first national out-of-home (OOH) advertising campaign.

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Out-of-Home (OOH) Advertising

OOH network Connects with mobile advertising

Dufferin Mall screens ask if you’d like fries with that phone

Canada’s largest outdoor LED billboard joins Toronto’s Yonge-Dundas Square

Fort McMurray Airport expands with OOH advertising

Dear City Canada returns to digital signs this summer

OOH and mobile ad integration drives consumer action

Opa! goes big with first national OOH campaign

HP Designjet Z6200 60-in Photo Printer - CQ111A

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

OOH network Connects with mobile advertising

Dufferin Mall screens ask if you’d like fries with that phone

Canada’s largest outdoor LED billboard joins Toronto’s Yonge-Dundas Square

Fort McMurray Airport expands with OOH advertising

Dear City Canada returns to digital signs this summer

OOH and mobile ad integration drives consumer action

Opa! goes big with first national OOH campaign

HP Designjet Z6200 60-in Photo Printer - CQ111A

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Popular Articles

Read the Latest Issue