Out-of-Home (OOH) Advertising

Astral OOH dominates Lucien-L’Allier Station

September 29, 2014

Astral Out-Of-Home (OOH) has signed an exclusive agreement with the Agence Métropolitaine de Transport (AMT) and Canadian Pacific (CP) for OOH advertising dominance of Lucien-L’Allier Station in downtown Montreal.

Kingston renews transit ad contract

September 18, 2014

Lamar Advertising has renewed its transit advertising agreement with the city of Kingston, Ont., for an additional five-year term, which will allow it to place graphics on local buses through December 31, 2019.

OOH revenue trends upward

September 10, 2014

The Out-of-Home Marketing Association of Canada (OMAC) reports out-of-home (OOH) advertising revenue increased by 5.5 per cent during the first half of 2014 compared to the first six months of 2013, based on data from Nielsen.

OOH Day pits Canadian campaigns in annual showdown

September 3, 2014

Next month, the Advertising Club of Toronto (Ad Club) will hold its third annual Out of Home Showdown, a competition between the top Canadian out-of-home (OOH) ad campaigns of the last year.

Digital billboards made smarter

August 29, 2014

Pattison Outdoor Advertising has completed the rollout of its SmartAd platform, which allows out-of-home (OOH) advertisers to update campaigns in real time across the company’s indoor and outdoor digital signs.

OOH network Connects with mobile advertising

August 15, 2014

Out-of-home (OOH) advertising firm Clear Channel Outdoor (CCO) has expanded its new Connect global interactive mobile ad platform with a rollout in Toronto. The platform allows advertisers to reach consumers through both OOH media and smartphones.

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Out-of-Home (OOH) Advertising

Urinal screen campaign wins OOH award

Astral OOH dominates Lucien-L’Allier Station

Kingston renews transit ad contract

OOH revenue trends upward

OOH Day pits Canadian campaigns in annual showdown

Digital billboards made smarter

OOH network Connects with mobile advertising

LED Screens, indoor and outdoor rated

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

Urinal screen campaign wins OOH award

Astral OOH dominates Lucien-L’Allier Station

Kingston renews transit ad contract

OOH revenue trends upward

OOH Day pits Canadian campaigns in annual showdown

Digital billboards made smarter

OOH network Connects with mobile advertising

LED Screens, indoor and outdoor rated

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Popular Articles

Read the Latest Issue