Billboards

Modernizing measurement for outdoor advertising

November 7, 2012

Following a two-year investigation into the mobility of Canadian consumers, the Canadian Out-of-Home Measurement Bureau (COMB) has released the results of its newest research, undertaken in an effort to increase its precision in measuring the public’s exposure to billboards and other outdoor ads in terms of ‘gross rating points’ (GRPs). COMB’s studies show people living… Continue reading...

Giant roof graphics to target high flyers

October 9, 2012

Montreal-based Glide Path Media plans to install 929-m2 (10,000-sf) advertising graphics atop carefully selected building rooftops, to be viewed by passengers in airplanes before they land at 100 major airports around the world. The company has worked for two...

Billboard or mural? Hybrid sign goes up in Montreal

October 9, 2012

Pattison Outdoor Advertising has unveiled a new mixed-format out-of-home (OOH) mural, which combines a wall graphic with a traditional static billboard, near the Montreal intersection of De la Montagne Street and De Maisonneuve Boulevard. The sign overlooks a parking...

OOH mecca changes hands

August 27, 2012

Titan Canada has taken over management of the extensive array of multimedia out-of-home (OOH) advertising at 10 Dundas Street East, a high-visibility multipurpose complex overlooking Toronto’s Yonge-Dundas Square. Formerly known as Metropolis and Toronto Life Square (see Sign Media...

Newad enters New City Gas

July 23, 2012

Montreal-based out-of-home (OOH) advertising firm Newad has signed an exclusive agreement to manage indoor ads at New City Gas, a recently renovated historic facility in the city’s Griffintown district. The building opened in late May with a series of...

Carte Blanche winners revealed

June 25, 2012

Montreal-based Astral Out-of-Home has announced the winning project in the English section of its annual Carte Blanche for Creatives contest, which encourages the design of out-of-home (OOH) ads without a brief or any restrictions.

OMAC reveals top OOH campaigns

May 28, 2012

The Out-of-Home Marketing Association of Canada (OMAC) has unveiled the most popular out-of-home (OOH) campaigns from around the world, based on feedback the organization received from visitors to a dedicated Facebook page. Compared to the previous year, more than...

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Billboards

Modernizing measurement for outdoor advertising

Giant roof graphics to target high flyers

Billboard or mural? Hybrid sign goes up in Montreal

OOH mecca changes hands

Newad enters New City Gas

Carte Blanche winners revealed

OMAC reveals top OOH campaigns

LED Screens, indoor and outdoor rated

Popular Articles

Read the Latest Issue

Billboards

Modernizing measurement for outdoor advertising

Giant roof graphics to target high flyers

Billboard or mural? Hybrid sign goes up in Montreal

OOH mecca changes hands

Newad enters New City Gas

Carte Blanche winners revealed

OMAC reveals top OOH campaigns

LED Screens, indoor and outdoor rated

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Popular Articles

Read the Latest Issue