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Momentum grows for DOOH content updates

Canadian outdoor advertising firm Astral Out-of-Home has launched Momentum, a new service that allows digital out-of-home (DOOH) ad campaigns’ messages to be adapted based on real-time data and current events.

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SGIA names 2016’s products of the year

The Specialty Graphic Imaging Association (SGIA) announced the winners in its 2016 Product of the Year Competition—spanning everything from inks and films to printers and finishing equipment—during its annual expo earlier this month in Las Vegas, Nev.

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Canadian DOOH boards honour Tragically Hip

This month, Out-of-Home Marketing Association of Canada (OMAC) member companies displayed curated tweets on their digital billboards in major cities to pay homage to the Tragically Hip during the band’s farewell tour.

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Mark’s digital signage campaign wins international award

Last month, Canadian clothing retailer Mark’s won bronze in the creative data category of the Cannes Lions awards for its digital poster and billboard campaign, ‘The Colder It Gets,’ which displayed promotions based on real-time winter weather data.

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