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Modular structures for outdoor displays

The most important goal when designing trade show booths, pop-up stores and product ‘activation’ events is to capture attention and attract walk-up visitors. Marketers spend months and dedicate significant budgets to planning these display structures. One trend that is assisting their efforts is the availability of versatile, outdoor-durable modular structures.

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The importance of audience measurement

When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.

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Key concerns in digital fabric printing

The printing of fabrics has seen a revolution in recent years with the advent of digital technology, which has saved significant time, money and labour compared to the days of screenprinting. Today’s large-format dye sublimation presses can meet growing customer demand for the on-demand production of customized soft signage applications, ranging from flags and banners to lightboxes.

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Revitalizing the Burt

After True North Sports and Entertainment acquired Winnipeg’s Burton Cummings Theatre, it commissioned a new marquee sign, both to modernize the venue and to pay homage to the history of what is affectionately referred to as ‘the Burt.’ The changeover meant a chance to benefit from modern materials, including lightweight acrylic and aluminum, and LED illumination.

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Why vector artwork matters for signs

Design files can entail many potential issues, but the primary formatting problem for channel letter artwork, typically, is when the client submits a rasterized or bitmap file and assumes it will be acceptable for the production department. While such a file might help the signmaker visualize the client’s concept, it will not be usable for fabrication purposes.

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Profile: Hamilton Scenic Specialty

An illuminated sign was recently installed in the forecourt of Hamilton City Hall, featuring letters large enough for visitors to stand inside. Unlike the dimensional Toronto sign, which was originally intended only for temporary use during the 2015 Pan Am Games, this one has been built to last, by Hamilton Scenic Specialty (HSS) in nearby Dundas, Ont.

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New technologies help fuel growth for sign industry

The sign, graphics and visual communications industry is enjoying solid growth, thanks to a strong global economy and the availability of new products, according to the International Sign Association’s (ISA’s) most recent quarterly economic report.

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The evolution of solvent-based inkjet printing

Solvent-based inkjet printing has long been the sign industry’s ‘go-to’ technology for the production of display graphics, vehicle wraps and many other wide-format applications. While it is no longer new to the industry, it has maintained its relevancy even as other options have gained mainstream acceptance, such as ultraviolet-curing (UV-curing) and durable aqueous ‘latex’ inkjet printers.

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Troubleshooting calibration for colour management

In the early days of colour management, vendors of calibration software and devices did not always deliver on their promises of producing better colours with greater predictability. Everyone had different approaches to the emerging field, developing their own ‘secret sauce’ in the hope they could corner the market. Today, however, this is no longer the case. Colour management helps sign companies, print service providers (PSPs), photographers and advertising agencies better control the reproduction of colours from input devices, such as cameras and scanners, to output devices, such as wide-format inkjet printers.

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Projection mapping: Creating the Mirage at Metropolis

The ‘Mirage At Metropolis’ was a project specially developed in 2016 for British Columbia’s largest shopping mall, Metropolis at Metrotown. The four-storey complex in Burnaby, B.C., hosted a 360-degree audiovisual (AV) immersive experience in its main atrium, combining colourful, animated digital projection-mapped content with a mirrored floor and ceiling to create the illusion of infinity and greatly amplifying the visuals.

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