The out-of-home (OOH) advertising firms that comprise the OOH Marketing Association of Canada (OMAC) provided space worth more than $24 million in 2016 to more than 120 non-profit organizations and charities.
The digital out-of-home (DOOH) advertising market was valued at US$12.5 billion in 2006 and will reach US$26.2 billion by 2023, according to a new forecast from Research and Markets, for a compound annual growth rate (CAGR) of 10.7 per cent.
Every year, we ask readers of Sign Media Canada to weigh in on their careers and the current state of the sign industry. The following are the collected results of this year’s 11th annual survey, submitted anonymously, and the trends that appeared through them.
When customers approach a storefront, one of the most important questions for the retailer is: what do they see? Do they see the brand? Do they see the merchandise? Do they see the front windows and what is displayed in them?
The short runs—and even shorter lead times—of today’s wide-format printing market can pose quality challenges for the sign and display graphics industry. To meet these challenges without compromise, sign shops’ operations must evolve to support a completely colour-managed workflow, from raster image processor (RIP) software to digital inkjet printer to roll or rigid media.
As the economy continues to grow, companies that produce signs, graphics and related visual communications media are on pace to benefit in the year ahead, according to the latest quarterly economic report from the International Sign Association (ISA).
Some point-of-purchase (POP) graphics are printed for brief campaigns, but others must stand the test of time in bustling retail environments. There are a variety of ways to make them last, including thermal laminates for posters, face-mounting graphics to acrylic and choosing the right vinyl or fabric for banners.
Calgary-based Westwind Design Group has its roots in museum exhibitry, but has evolved to become a full-service environmental graphic design (EGD) firm, producing everything from donor recognition systems and retail spaces to wayfinding signage and custom furniture, much of which involves using digital printing to add pizzazz to the final product.
In the sign and graphics industry, large-scale companies and institutions have often been at the centre of innovations in design and fabrication. This is because the organizations behind well-known brands can afford to spend extra money on high-quality materials and well-known designers.