DOOH advertising

Digital billboards promise proof-of-performance

March 8, 2017

Out-of-home (OOH) advertising company Pattison Outdoor recently launched what it calls the first-to-market proof-of-performance tool for digital OOH (DOOH) network ad planning and management.

DOOH agreement launched for Edmonton’s Ice District

January 23, 2017

Oilers Entertainment Group has named Pattison Outdoor the exclusive digital out-of-home (DOOH) advertising sales agent for Edmonton’s new Ice District, with content set to premiere this month.

DOOH campaign shares selfies on billboards around the world

December 23, 2016

Creative Chatter Communities’ new digital out-of-home (DOOH) public service announcement (PSA) campaign, Face of Giving, is sharing people’s selfie photos on billboards around the world to help raise funds for non-profit organizations.

OOH Advertising: Innovation along the path to purchase

December 8, 2016

Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.

Momentum grows for DOOH content updates

December 2, 2016

Canadian outdoor advertising firm Astral Out-of-Home has launched Momentum, a new service that allows digital out-of-home (DOOH) ad campaigns’ messages to be adapted based on real-time data and current events.

Media executive expands scope to 3-D

November 24, 2016

Magnetic 3D, which designs and produces autostereoscopic ‘glasses-free’ three-dimensional (3-D) displays for digital out-of-home (DOOH) advertising networks, has appointed Don Mathison executive vice-president (EVP) of strategic partnerships.

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DOOH advertising

DOOH space donated for #GirlPowered campaign

Digital billboards promise proof-of-performance

DOOH agreement launched for Edmonton’s Ice District

DOOH campaign shares selfies on billboards around the world

OOH Advertising: Innovation along the path to purchase

Momentum grows for DOOH content updates

Media executive expands scope to 3-D

HP Designjet Z6200 60-in Photo Printer - CQ111A

Popular Articles

Read the Latest Issue

DOOH advertising

DOOH space donated for #GirlPowered campaign

Digital billboards promise proof-of-performance

DOOH agreement launched for Edmonton’s Ice District

DOOH campaign shares selfies on billboards around the world

OOH Advertising: Innovation along the path to purchase

Momentum grows for DOOH content updates

Media executive expands scope to 3-D

HP Designjet Z6200 60-in Photo Printer - CQ111A

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Popular Articles

Read the Latest Issue