DOOH advertising

DOOH campaign shares selfies on billboards around the world

December 23, 2016

Creative Chatter Communities’ new digital out-of-home (DOOH) public service announcement (PSA) campaign, Face of Giving, is sharing people’s selfie photos on billboards around the world to help raise funds for non-profit organizations.

OOH Advertising: Innovation along the path to purchase

December 8, 2016

Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.

Momentum grows for DOOH content updates

December 2, 2016

Canadian outdoor advertising firm Astral Out-of-Home has launched Momentum, a new service that allows digital out-of-home (DOOH) ad campaigns’ messages to be adapted based on real-time data and current events.

Media executive expands scope to 3-D

November 24, 2016

Magnetic 3D, which designs and produces autostereoscopic ‘glasses-free’ three-dimensional (3-D) displays for digital out-of-home (DOOH) advertising networks, has appointed Don Mathison executive vice-president (EVP) of strategic partnerships.

Ivanhoé Cambridge brings interactive digital signage network to its malls

November 23, 2016

Following an audit and request for proposals (RFP), Cineplex Digital Media (CDM) has been selected to install, operate, support and maintain an interactive digital signage network at 21 Ivanhoé Cambridge shopping centres across Canada.

Digital signs roll out across Canadian campus network

November 18, 2016

Following a conclusive testing period, Montreal-based Newad has introduced new vertical digital screens to university campuses across the country, covering what it calls the largest student network in Canada.

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DOOH advertising

DOOH agreement launched for Edmonton’s Ice District

DOOH campaign shares selfies on billboards around the world

OOH Advertising: Innovation along the path to purchase

Momentum grows for DOOH content updates

Media executive expands scope to 3-D

Ivanhoé Cambridge brings interactive digital signage network to its malls

Digital signs roll out across Canadian campus network

Roland VS-540

Popular Articles

Read the Latest Issue

DOOH advertising

DOOH agreement launched for Edmonton’s Ice District

DOOH campaign shares selfies on billboards around the world

OOH Advertising: Innovation along the path to purchase

Momentum grows for DOOH content updates

Media executive expands scope to 3-D

Ivanhoé Cambridge brings interactive digital signage network to its malls

Digital signs roll out across Canadian campus network

Roland VS-540

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Popular Articles

Read the Latest Issue