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Canadian OOH cleans up at Clios

Two Canadian out-of-home (OOH) campaigns were among the winners at last month’s Clio Awards in New York, N.Y. The annual program honours innovation and creative excellence in advertising, design and communication.

A silver award went to Ikea Canada’s ‘Cook This Page’ campaign. Parchment paper posters were hung in Ikea stores, featuring a series of recipes for customers to take home and follow. After filling in the ingredient blanks, they could use the paper again in their oven for cooking.

A bronze award went to Cieslok Media (now part of Astral Out-of-Home) for its darkly satirical ‘Text and Drive’ public service announcement (PSA), which advertised the fictional Wathan Funeral Home to raise awareness of the dangers of distracted driving.

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