The Canadian Automobile Association South Central Ontario (CAA SCO) has implemented signage in its new store at CF Shops in Toronto to test new products and enhance the shopping experience.
The location features curated lifestyle merchandise, modular signage, digital displays, and a virtual reality (VR) hub. The store is three times the size of the previous CAA store.
“All of our CAA stores are uniquely designed to support the diverse lifestyles of the membership base and community we are in,” said CAA SCO’s, director of retail and merchandise marketing, Chiriga Derrick. “Our new home is a space where we can experiment and explore new ways to connect with our customers.”
The home-inspired design comes complete with a living room where customers can sit back and take in the view or browse through a tablet while they wait to speak to a CAA associate.