Brand manager to develop plastic sheet strategies

crinkerRowmark, which manufactures engravable plastic sheets for the signmaking industry, has appointed Crystal Rinker strategic marketing and brand manager, with responsibility for promotions, market research and sales tool development.

Rinker joins Rowmark from Marathon Petroleum, where she managed a series of successful advertising initiatives. She also has branding and product marketing experience with Akzo Nobel Decorative Coatings, Diebold and Lexmark.

“Crystal brings a combination of vision and creativity to the Rowmark marketing team,” says Rich Zydonik, vice-president (VP) of sales and business development. “We look forward to her contributions. She will be a key player in helping us build sales and grow the business.”

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