Context Networks—a contextual advertising and monetization platform focused on gaming and other controlled-screen environments—is partnering with Montreal-based Broadsign to expand its Contextual Promotions Media Network (CPMN).

Context Networks helps operators turn the digital screens they control into advertising inventory, while Broadsign provides technology for managing digital OOH content, advertising campaigns, and programmatic transactions. Through the collaboration, eligible Context Networks inventory will connect to the Broadsign Platform and Place Exchange, Broadsign’s programmatic DOOH supply-side platform.

“Broadsign gives us a proven infrastructure to scale our model without losing what makes it valuable: contextual relevance, operator control, and measurable monetization,” said Matthew Olden, founder, COO, and executive chair of Context Networks.

Gaming is the immediate focus ahead of Global Gaming Expo (G2E), taking place September 28 to October 1 in Las Vegas. The collaboration also supports Context Networks’ broader display-network strategy, including operator-controlled environments such as ATMs, kiosks, gift-card kiosk networks, hotel concierge apps, and other connected screens. Context Networks’ current footprint spans 14 states and 23 designated market areas, with advertising and operator-owned content already running in distributed gaming environments.

For operators, the collaboration provides a way to generate advertising revenue from existing displays while retaining control over content and campaign rules. For advertisers, it opens access to gaming and other specialized environments through established DOOH and programmatic workflows.

“Context Networks is opening a compelling category of inventory that fits naturally with the continued evolution of out-of-home,” said Robert Loftus, vice-president of Platform Sales at Broadsign.

The partnership marks another step in the expansion of DOOH into environments beyond traditional billboards, retail, and transit.