Scotia Plaza transformed with digital signage
Cineplex Digital Solutions (CDS) has unveiled the final phase of its ‘digital transformation’ of the concourse level of Toronto’s Scotia Plaza, including a high-resolution touch-interactive media wall.
The first phase, completed in April, featured several installations of digital signs throughout the newly renovated concourse, of which a Scotiabank branch is the focal point. The new media wall adds a ‘build your own’ National Hockey League (NHL) card app, with photo-capture and touch technology inviting users to ‘join’ their favourite team with a customized hockey card. The hardware also supports gesture interactivity and real-time analytics.
“This media wall is a great example of how we can leverage technology to help clients deliver on their brand promise,” says Steve Harris, vice-president (VP) of CDS.
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