5 things to know

Here’s your quick morning update on news in the sign industry:

1. Earlier this month, Canadian retailer Sport Chek used Outfront Media Canada’s digital out-of-home (DOOH) advertising network to congratulate the Toronto Maple Leafs for clinching a spot in the National Hockey League (NHL) playoffs.

2. New innovations continue to drive growth for the digital wide-format graphics sector, from specialized ink formulations and substrates to hardware platforms and printheads to workflow software and automated finishing.

3. The Out-of-Home Marketing Association of Canada (OMAC) has launched the Iris Awards to recognize creative and innovative out-of-home (OOH) advertising campaigns produced by agencies across Canada.

4. This year’s edition of the Digital Signage Expo (DSE), which combines an international trade show and an educational conference, posted a 20 per cent increase in attendance.

5. The global out-of-home (OOH) advertising market is projected to experience a compound annual growth rate (CAGR) of five per cent and will be worth nearly US$45.5 billion by 2021, according a new study by technology research and advisory firm Technavio.