Here’s your quick morning update on news in the sign industry:

1. Pride Signs in Cambridge, Ont., celebrated its 30^th anniversary last month with a special afternoon event for its 150 employees, featuring a group portrait, paintball, food trucks, cake, gifts and a company trivia contest.

2. Pattison Outdoor Advertising has signed a new long-term contract to manage out-of-home (OOH) media sales for bus benches in Surrey, B.C., and renewed another for transit shelters in Chilliwack, B.C.

3. Toronto-based Eventscape was recently brought in to fabricate and install a custom exterior signage sculpture, titled ‘The Ring,’ for York University’s new Bergeron Centre for Engineering Excellence.

4. A digital out-of-home (DOOH) advertising campaign for last month’s release of the movie Snowden turned a downtown Toronto billboard into a surveillance screen, live-streaming footage of pedestrians crossing Yonge-Dundas Square. (Oct. 19 daily news item)

5. Digital signage can appear confusing, complex and even intimidating to traditional sign shops, but there are very real opportunities to expand their business and increase their profits by entering this new arena.