5 things to know
Here’s your quick morning update on news in the sign industry:
1. Pattison Outdoor Advertising has signed a multi-year contract with Ontario’s York Regional Transit (YRT) to sell out-of-home (OOH) ads on a fleet of buses operating across the region’s nine municipalities.
2. Grimco Canada announced plans to acquire Acme Neon & Plastic Sign Supplies, a national distributor to the Canadian sign industry with locations in Vancouver, Toronto and Montreal.
3. Earlier this year, the alumni association for the University of Notre Dame commissioned a large-scale floating Mother’s Day graphic display for the school’s Hesburgh Reflecting Pool.
4. As Montreal-based Newad celebrates its 20th anniversary, the OOH advertising firm has reached a new milestone, exceeding 75 million impressions through 40,000 signs in more than 5,000 establishments across Canada.
5. The Empire State Building in New York, N.Y., showed its ‘wild side’ in August when the world’s most endangered species were projection-mapped onto its façade, with 114 x 57-m (375 x 186-ft) images covering 33 floors.
