Here’s your quick morning update on news in the sign industry:

1. Toronto Mayor John Tory announced the new—but already highly iconic—illuminated Toronto sign in Nathan Phillips Square, in front of City Hall, will remain in place for at least another full year, until the end of 2016.

2. A new study by the Canadian Out-of-Home Measurement Bureau (COMB) reveals its member companies are delivering 98.1 per cent accurate circulation data to ad buyers and their clients.

 3. A recent Outfront Media digital out-of-home (DOOH) campaign at Toronto’s Yonge-Eglinton Centre (YEC) helped publicize Max’s Big Ride, an effort to raise awareness of and funds for Duchenne muscular dystrophy (DMD) research.

4. A lenticular-display campaign for ATB Financial is using Newad’s posters in Edmonton and Calgary restaurants and bars to reach new homebuyers with humorous, contrasting images.

5. Pattison Outdoor Advertising and Havas Media have wrapped six cars of a Toronto Transit Commission (TTC) subway train, with graphics advertising the Emirates airline spreading across a total length of 133 m (435 ft).