Zoom Media wins three awards in OOH Showdown
Montreal-based out-of-home (OOH) advertising firm Zoom Media won three awards at the AdClub OOH Showdown in Toronto on October 3, honouring its recent campaigns for the Quebec Subaru Dealers’ Association and the Yellow Pages Group.
The Subaru marketing domination at the annual Montreal International Auto Show (see Sign Media Canada, May 2013, page 81), launched in partnership with Rinaldi Communication Marketing, won AdClub’s award for best multi-platform campaign. It used Zoom’s network of posters (example pictured), along with elevator doors and other non-traditional advertising spaces.
Meanwhile, Zoom’s Toronto-based Yellow Pages campaign won in the small-format/digital category and took home the 2013 Grand Champion award.
“We thank our partners and look forward to next year’s OOH Showdown,” says Gaspé Beaubien, Zoom’s chair and chief coaching officer.”
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