Vinyl exec takes on global growth

DavidNeidellArlon Graphics, which manufactures and markets pressure-sensitive cut vinyl substrates for signage, vehicle graphics and automotive restyling, has promoted David Neidell to international vice-president (VP).

Neidell was previously Arlon’s director for Europe, the Middle East and Africa (EMEA), where he was instrumental in building markets for the company’s printable media and automotive films. In his new role, he will be responsible for strategy, growth and profit and loss statements (P&L).

“David’s experience will help strengthen Arlon’s position in emerging markets,” says Phil LaFasta, vice-president (VP) of sales and marketing. “He has a proven track record in leading sales teams to success and partnering with key distributors.”

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