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UFC engages visitors with new lobby’s video wall

National Technology Associates (NTA) has installed a 3.8 x 6-m (12.5 x 20-ft) NanoLumens video wall for the main lobby of the new global Ultimate Fighting Championship (UFC) corporate campus in Las Vegas, Nev.

The display uses NanoLumens’ Engage series of LEDs, offering resolution of 2,688 by 1,536 pixels and a 2.5-mm (0.1-in.) pixel pitch. It can play live feeds and be split into multiple screens as needed.

“The lobby is the first opportunity UFC has to present its brand image to every visitor who walks into the building,” says H. Waldman, chief operating officer (COO) for NTA, “so it was crucial to create a ‘wow’ factor and entice them to explore the rest of the facility.”

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