Transit advertising network expands in Quebec
Lamar Advertising Canada, which manages transit ad campaigns in British Columbia and Ontario, has partnered with Imagi Outdoor to expand opportunities in Quebec for its existing and new clients.
Montreal-based Imagi has long-term partnerships with more than 40 transit systems and municipalities, including the north and south shores of Montreal and Quebec City, Gatineau, Sherbrooke, Saguneay and Trois-Rivieres, Que. Lamar’s market coverage, meanwhile, includes Anmore, Belcarra, Coquitlam, Port Coquitlam, Port Moody and Surrey, B.C., and Burlington and Mississauga, Ont.
“The addition of Imagi’s fleet of 1,300 buses across Quebec will offer our advertisers greater reach and impact than before,” says Byron Montgomery, regional manager for Lamar.
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