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Tourism New Brunswick transforms bus shelter into park oasis

Out-of-home (OOH) advertising firm Pattison Outdoor recently set up a ‘park oasis’ at a bus shelter in uptown Saint John, N.B.,  as part of a new Tourism New Brunswick campaign titled, ‘Getting Away Is Closer Than You Think.’

The promotional stunt, which debuted on July 28 after an overnight setup, featured scenic vinyl graphics adhered to the shelter, a sign highlighting New Brunswick’s nine provincial parks, custom landscaping and even a team of ‘park guides’ who welcomed visitors. A video was shot and then shared through social media channels.

The campaign also involved full wraps of other bus shelters throughout Saint John, Fredericton and Moncton, N.B., along with TV, radio and online ads across the province.

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